How businesses keep customers coming back after they make a purchase.
June 8, 2023
Six Flags is updating its theme parks to encourage families to spend more time there and visit more often, according to this past weekend’s The Wall St. Journal. The theme park's president, Jeffrey Siebert, says that the nightly fireworks show is what the industry calls a “kiss good night.” After park-goers have spent the day spending, they perceive the show as a free, post-purchase gift with no strings attached. The fireworks thereby help the customer leave fulfilled and...
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Customers are more likely to click blue hyperlinks. Due to this, Bridge is updating accounts to use more blue links. If your account has a gray horizontal navigation bar, we're updating this bar to instead have a white background with blue links.
In the example shown, we can see before and after screenshots for the gift shop Barbara Stewart Interiors. On the left, we see a dark gray horizontal bar with white text links. On the right, we see the new white bar with blue text links.
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